Female Icons in Advertising

Advertising Age magazine picked the Top 10 Female Ad Icons of all time. Chronologically, they include:

  • The Morton Salt Umbrella Girl (1914).
  • Betty Crocker (1921).
  • Miss Chiquita (Chiquita bananas, 1914).
  • Rosie the Riveter (1943).
  • Josephine the Plumber (Comet Cleanser, 1963).
  • Mrs. Olson (Folgers, 1963).
  • Madge the Manicurist (Palmolive, 1966).
  • Rosie the Waitress (Bounty, 1970s).
  • The incomparable Clara Peller (Wendy’s, 1984).

But I am most excited to see, on this prestigious Top Ten list, one of my personal all-time favorites: Flo the Progressive girl.

Are they missing anyone? All I can think of is Aunt Jemima and Mrs. Buttersworth. I think Aunt Jemima deserves to be in the Top Ten.

Back in 1999, Advertising Age did a list of the Top Ten Advertising Icons of the Century--man, woman, or animal. Aunt Jemima DID make that list. So she definitely should have been among the top women. That list was:

  • The Marlboro Man
  • Ronald McDonald
  • Green Giant
  • Betty Crocker
  • Energizer Bunny
  • Pillsbury Doughboy
  • Aunt Jemima
  • Michelin Man
  • Tony the Tiger
  • Elsie (Borden dairy products)
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