Popcorn Trivia

Treat yourself to some popcorn…trivia.

  • Before the 1930s, most popcorn sold was white. Today–only 10%.
  • Movie theater owners preferred yellow popcorn for two reasons: it expanded more when popped (more volume per kernel), and it naturally looked more buttered (requiring that they use less real butter).
  • The theater preference spilled over to stores, with people wanting popcorn “like in the movie theater.”
  • Popcorn remains the top money-maker for movie theaters–an estimated 85% profit. Popcorn accounts for about 46% of theater profits.
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