Treat yourself to some popcorn…trivia.
- Before the 1930s, most popcorn sold was white. Today–only 10%.
- Movie theater owners preferred yellow popcorn for two reasons: it expanded more when popped (more volume per kernel), and it naturally looked more buttered (requiring that they use less real butter).
- The theater preference spilled over to stores, with people wanting popcorn “like in the movie theater.”
- Popcorn remains the top money-maker for movie theaters–an estimated 85% profit. Popcorn accounts for about 46% of theater profits.