Press “Order” to Order


Chili’s is doing away with waiters and waitresses, replacing them with tablets. You order from the tablet, and pay with it. It’s a business decision, a money-maker. Tests show:

  • People order faster, since they don’t need to wait for a server. That cuts an average of 5 minutes off the meal…meaning a quicker turn-around of tables.
  • The pictures on the tablets are much bigger than in a traditional menu.
  • People order far more appetizers–20% more. It’s an impulse thing. If you come hungry and you’re greeted with a picture of nachos, you may well order it.
  • Pictures of desserts appear as you’re eating. Chili’s has seen a 20% increase in dessert sales. Hit a button, and somebody will bring it.
  • The tablets set a default tip amount of 20%, which people tend to go with. They can change it, but it requires a conscious action. I’m not sure who you’re actually tipping, of course, since you don’t have a server.

So we may someday say, “Yeah, I remember when people actually came to your table to take your order.” Is this a good thing?

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