The Starbucks Cool Factor

As usual, I stopped at Starbucks this morning. The lady in front of me ordered a grande hot tea, and then said, “I’d like to put the tea bags in myself.” So basically, she got a cup of hot water, with a side of teabags.

This got me thinking. You can buy from Starbucks a box of their teabags. And this being the 21st Century, most homes are equipped with the technology to boil water. This woman could then boil water at home, add two teabags, and be able to skip a trip to Starbucks. The only advantage I can see is if the water Starbucks uses is somehow “special,” like Evian water or something.

But I’m missing the point. The point is, this woman probably wants to be able to say, “Yeah, I stopped at Starbucks on my way to work.” There is a degree of hipness in that. For that matter, I could just as easily brew some Starbucks coffee (with Ice Mountain water, on special occasions) while I’m taking a shower, and then save 5-10 minutes (depending on the store’s busyness) on my way to work. But I’d rather tell people that I stop at Starbucks every morning. It shows that I’m “with it,” I’m a “happenin’ dude,” I’m 49 but still “cool.” Or am I just really, really psychologically screwed up?

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