Seth Godin ended a blog post with this line: “The value of a perk is inversely related to the expectation of that perk.”
Now that’s a fascinating observation. If you do something for someone, and they aren’t expecting it, then it means a lot more. If I send flowers to Pam on a day that isn’t Valentines Day, her birthday, or an anniversary, then it’s a pleasant surprise. Otherwise, it’s at least semi-anticipated.
I suppose the stimulus rebate we received is somewhat of a perk–an unexpected gift for being a tax-paying American. Whereas ongoing things like good roads, fire and police service, decent water–those are all entitlements of sorts.
How can we surprise people at church? Give them a perk, something they aren’t expecting?
- A note of appreciation or affirmation that doesn’t come from the pastor’s office.
- A refreshing, one-time change in the service format.
- Public recognition for something they did.
I should be able to think of a lot more.


I’m only to page 28, but already I can say, “Wow! I love this book!”
I’m reading The Revolutionary Communicator, by Jedd Medefind and Erik Lokkesmoe. It looks at seven communication practices of Jesus. The chapter on “Attentiveness” examines how Jesus noticed everything around him. He looked in people’s eyes and perceived hopelessness, fear, anxiety, heartbreak, frustration, and whatever else was going on. He noticed people on the margins, people others ignored. 


